At Luminx Digital, I lead the development and execution of email marketing campaigns, crafting tailored content and engaging visuals to captivate target audiences. In addition to creating impactful email creatives, I leverage GoHighLevel CRM data to optimize campaign strategies and boost performance.

Key Achievements

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• CRM Data Analysis: Analyzed GoHighLevel CRM data to generate actionable insights, resulting in a 10% improvement in overall campaign performance.

• Customer Segmentation: Successfully segmented customer databases, enabling personalized email campaigns that significantly boosted engagement and conversion rates.

• Workflow Optimization: Implemented and optimized marketing workflows within the GoHighLevel CRM admin, streamlining processes and ensuring a seamless customer journey.

• A/B Testing: Designed and conducted A/B tests to drive data-driven optimization efforts, achieving a 3% uplift in click-through rates and return on investment (ROI).

• Cross-Functional Collaboration: Worked closely with cross-functional teams, aligning CRM strategies with broader business objectives to ensure a unified approach to CRM usage, maintenance, and analytics.

 

By combining these strategies with creative content and visuals, I consistently deliver measurable results, improving customer engagement and optimizing overall campaign effectiveness for Luminx Digital.